Undergraduate Catalog

2008-2009

COLLEGE of BUSINESS

MARKETING

Professor Elise Pookie Sautter, department head

Professors Hampton, Hyman, McQuitty, Peterson, Tian; Associate Professors Boberg, Gavin, Huhmann; Assistant Professor Jasso; (575) 646-3341

Professional Golf Management (575) 646-2814

Director Gavin; Assistant Director White

DEGREE: Bachelor of Business Administration

MAJOR: Marketing

• OPTION: Sport Marketing
• OPTION: Professional Golf Management

MINORS: Advertising Marketing Sport Marketing

DEGREE: Bachelor of Business Administration

MAJOR: Marketing

The marketing major forms the basis for management and operational careers in marketing management, advertising, market research, sales and sales management, distribution management, and retailing. The major is designed to allow a great deal of choice so the student may emphasize any one of these areas.

Most marketing majors enter into careers in business firms, although some find job opportunities in governmental and other nonprofit organizations. Still others become involved in owning and managing their independent companies. Opportunities in entrepreneurship and small business are expanding at a rapid pace.

Every candidate for this degree must fulfill the following requirements in addition to the general education and other foundation courses, the business core courses, Viewing a Wider World and general electives (see above).

Major Courses (24 credits)

MKTG 310, Marketing Research	3
MKTG 489, Strategy and Policy	3
Marketing electives: any six MKTG courses selected	18

OPTION: Professional Golf Management

Major Courses (30 credits)

MKTG 180, PGM Freshman Orientation	3
MKTG 181, Level 1, PGA's PGM Education Program (Part 1)	1.5
MKTG 280, Level 1, PGA's PGM Education Program (Part 2)	1.5
MKTG 281, Level 2, PGA's PGM Education Program (Part 3)	1.5
MKTG 310, Marketing Research	3
MKTG 311, Consumer Decision Processes	3
MKTG 380, Level 2, PGA's PGM Education Program (Part 2)	1.5
MKTG 381, Level 3, PGA's PGM Education Program (Part 1)	1.5
MKTG 480, Level 3, PGA's PGM Education Program (Part 2)	1.5
MKTG 481, Final Experience	3
Elective in Marketing, upper division	9

Note: Students must apply separately to the PGM Program for acceptance. Acceptance is limited to the fall of every year.

Other PGM Requirements (10 credits)

HORT 301, Introduction to Landscape Horticulture	3
HRTM 377/HORT 401, Turf Management	4
HRTM 362/HORT 450, Food Service Management	3

OPTION: Sport Marketing

Required Courses [9 credits]

MKTG 310, Marketing Research	3
MKTG 454, Sports Marketing	3
MKTG 491, Sports Marketing Management	3

Marketing Elective Courses (15 credits upper division)

General marketing elective courses: Any five (15 credits) marketing courses (a sport marketing internship is strongly recommended).

Other Sport Marketing Requirements [6 credits]

ECON 406, Economics of Sports	3
BLAW 313, Sports Law	3
Note: For the marketing major with a Sport Marketing Option, ECON 406 and BLAW 313 count as part of the business core.

MINOR: Marketing

Requirements: 18 or more credit hours in an approved plan of study.

1. Nine credit hours of marketing courses in the College of Business at the 300 level or above approved by the department head of Marketing
2. Nine credit hours of marketing or non-marketing courses taken in the College of Business or nine credit hours of marketing related courses taken outside the College of Business. A combination of marketing, business, and non-business courses may be taken. All courses are 300 level or above, and must be approved by the Marketing department head.
3. A cumulative grade point average of 2.0 for the 18 credits must be earned.
4. As soon as you consider a minor in Marketing, visit the Department of Marketing, Business Complex, room 209 to obtain the minor form.

MINOR: Sport Marketing

Requirements: 18 or more credit hours in an approved plan of study. The minor includes:

1. BLAW 313, Sports Law; MKTG 454, Sports Marketing; and MKTG 491, Sports Marketing Management
2. Nine credit hours of marketing courses in the College of Business at the 300 level or above; ECON 406 Economics of Sports may be taken with approval of the department chair.
3. A cumulative grade point average of 2.0 for the 18 credits must be earned.
4. As soon as you consider a minor in Marketing, visit the Department of Marketing, Business Complex, room 209 to obtain the minor form.

MINOR: Advertising

Requirements: 18 or more credit hours in an approved plan of study. The minor includes:

1. MKTG 311, Consumer Decision Processes; MKTG 314, Advertising Strategy; and MKTG 459, Promotion Management
2. Nine credit hours of marketing or non-marketing courses taken in the College of Business or nine credit hours of marketing related courses taken outside the College of Business. A combination of marketing, business, and non-business courses. All courses are 300 level or above, and must be approved by the Marketing department head.
3. A cumulative grade point average of 2.0 for the 18 credits must be earned.
4. As soon as you consider a minor in Marketing, visit the Department of Marketing, Business Complex, room 209 to obtain the minor form.