Undergraduate Catalog

2009-2010

JOUR-JOURNALISM AND MASS COMMUNICATION

In order to enroll in JOUR 110, students must pass the department’s Grammar-Spelling-Punctuation Test.

JOUR 105G. Media and Society 3 cr.

Functions and organization of the mass media system in the United States; power of the mass media to affect knowledge, opinions, and social values; and the impact of new technologies.

JOUR 110. Introduction to Mass Media Writing 3 cr. (2+2P)

Covers preparation of copy for print, broadcasting, advertising, and public relations. Prerequisite: passage of GSP test.

JOUR 210. Print Newswriting 3 cr. (2+2P)

Intensive laboratory practice in writing news for print media. Prerequisite: JOUR 110.

JOUR 300. Introduction to Advertising 3 cr.

Role of advertisements and commercials in marketing of goods, services, and organizations. Creative process, strategic planning media, message design, consumer behavior, and social issues of advertising.

JOUR 302. Broadcast Studio Operations 3 cr.

Workshop instruction on broadcast television studio equipment. Includes practical experience through crew assignments at KRWG-TV, a PBS station.

JOUR 306. Feature Writing for magazines and Newspapers 3 cr.

The Preparation of feature stories for newspapers and magazines. How to develop a variety of stories, research topics, interview sources, polish writing and market work. Prerequisite: JOUR 210. May be repeated for a maximum of 6 credits.

JOUR 307. Television Production 3 cr.

Television production techniques from director s point of view. Extensive practice directing actual TV productions.

JOUR 310. Intermediate Print Reporting 3 cr.

News writing and reporting with extensive practice in print media. Discussion of reportorial responsibility and news values. Prerequisite: JOUR 210.

JOUR 312. Creative Strategy and Copywriting 3 cr.

Creative process, strategic thinking, and principles of advertising in execution of copy, storyboards, and layouts for clients. Prerequisite: JOUR 210 and JOUR 300.

JOUR 313. Radio Reporting 3 cr. (2+4P)

Writing, editing, and announcing radio news; introduction to basic radio production. Prerequisite: JOUR 210.

JOUR 314. Television Reporting 3 cr. (2+4P)

Writing, editing, producing, announcing and reporting of TV news. Prerequisite: Jour 313

JOUR 317. News Editing 3 cr. (2+2P)

Extensive, directed practice in various aspects of computer editing for printed publication. Headline writing, copy editing, design, and layout. Prerequisite: JOUR 210.

JOUR 319. Basic Photography for the Journalist 3 cr.

Basic camera operation, photojournalistic techniques, picture page production, and black and white darkroom experience. Thirty-five millimeter or equivalent camera needed.

JOUR 320. Photojournalism 3 cr.

Practical news and magazine photography. Wet darkroom and digital applications and techniques. Student provides camera system with flash. Prerequisite: JOUR 319. Corequisite: JOUR 210.

JOUR 321. Print Media Graphic Design 3 cr.

Concepts and skills in design, graphics and production for newsletters, newspapers, magazines, and other publications. Prerequisite: JOUR 210.

JOUR 350. History of Mass Media 3 cr.

Historical overview of mass media with emphasis on roots of journalism, technological developments, and American role in international media.

JOUR 374. Principles of Public Relations 3 cr.

Communications techniques and public relations applications. Preparation of material by public relations professionals for mass media use. Prerequisite: JOUR 210.

JOUR 377. Mass Media Ethics 3 cr.

Philosophical and moral examination of problems relating to mass media. Use of case study method to analyze media situations; development of framework for media professionalism.

JOUR 380. Women and the Mass Media 3 cr.

Portrayal and participation of women in mass media from colonial to contemporary times. Same as W S 450.

JOUR 399. New Mexico Law 3 cr.

Same as C J 399, GOVT 399, HIST 399, and SOC 399.

JOUR 400. Senior Seminar in Journalism 3 cr.

Portfolio preparation and evaluation with assistance in career seeking and graduate school application for journalism seniors in graduating semester.

JOUR 407. Media Internship 3 cr.

Paid supervised work with a mass communications organization. Students who take JOUR 407 may not take JOUR 408. Prerequisite: consent of internship coordinator.

JOUR 408. Media Practicum 1-3 cr.

Unpaid supervised work with a mass communications organization. May be repeated for a maximum of 3 credits. Prerequisite: consent of internship coordinator.

JOUR 412. Documentary Photojournalism 3 cr.

Discussion of documentary photojournalism; preparation of a documentary photojournalism essay. Prerequisites: JOUR 319 and consent of instructor. May be repeated for a maximum or 6 cr.

JOUR 414. RTV Scriptwriting and Announcing 3 cr.

Preparation of scripts for various types of broadcast programs; delivery of scripted materials; vocal techniques, nonverbal and body movements. Prerequisite: JOUR 313 or JOUR 314.

JOUR 423. Computer-Assisted News Reporting 3 cr. (2+2P)

Advanced news reporting techniques, utilizing sources such as computerized databases. Development of in-depth multiple-source stories. Prerequisite: JOUR 310.

JOUR 425. Media Planning and Buying 3 cr.

Covers the principles of media planning for an ad campaign and procedures for purchasing ad time or space.

JOUR 430. Electronic Field Production 3 cr. (2+2P)

Overview of technical and aesthetic skills needed to execute videotaped on-location productions. Field ideography, script development, on-location audio and videotape editing. Prerequisites: JOUR 314 and JOUR 307.

JOUR 450. Media Management 3 cr.

Explores leadership concepts and basic managerial functions necessary to operate a mass communications organization such as radio, TV, newspaper, magazine, or advertising agency.

JOUR 460. Public Relations Promotion in Sports 3 cr.

Examination of sports as a business and how public relations promotion is executed in professional sports franchises. Prerequisite: JOUR 210.

JOUR 474. Community Journalism 3 cr.

Examines the role that media play and how effective civic or public journalism requires interpersonal communication between media and township. Prerequisite: JOUR 210.

JOUR 476. Public Relations Cases and Problems 3 cr.

The study and solving of problems in the mass media industry. Prerequisite: JOUR 374.

JOUR 482. Broadcast Business and Regulation 3 cr.

Station organization and management of commercial and public radio and television; FCC regulations; programming, sales, ratings.

JOUR 484. Public Opinion 3 cr.

Seminar on forces which help form public opinion; individual projects in attitude measurement; measuring effectiveness of mass communication.

JOUR 489. Mass Media Research 3 cr.

Examination of the role of empirical research in solving mass communication problems. Survey techniques, field studies, content analysis, data analysis.

JOUR 490. Advertising Campaigns 3 cr.

Capstone course utilizing all previous instruction to create and develop plans for a long-term national or local advertising campaign. Prerequisites: JOUR 312 or JOUR 425 or consent of instructor.

JOUR 493. Mass Communications Law 3 cr.

Examination of legal issues relating to mass media in the United States. Invasion of privacy, libel, sedition, copyright, and advertising regulation. Same as COMM 493, GOVT 493.

JOUR 494. Special Topics 3 cr.

Specific subjects to be announced in the Schedule of Classes.

JOUR 495. Mass Communication Theory 3 cr.

Theoretical approaches to mass communications. Examination of media effects, audiences, media socialization.

JOUR 499. Independent Study in Mass Communications 1-3 cr.

Individual study directed by consenting instructor with prior approval of department head. Prerequisites: 2.5 GPA and consent of instructor. May be repeated for a maximum of 6 credits.