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New Mexico State University
Undergraduate Catalog
2012-2013

COLLEGE of BUSINESS

MARKETING

Professor Elise Pookie Sautter, department head

Professors Hampton, Hyman, Peterson; Associate Professors Boberg, Huhmann, Jasso; Assistant Professors Niculescu, Payne; College Professor Gavin,

(575) 646-3341

http://business.nmsu.edu/academics/marketing/

PGA Golf Management Program

Director Gavin; Assistant Director Salmon

(575) 646-2814

http://business.nmsu.edu/academics/pgagm/

DEGREE: Bachelor of Business Administration
MAJOR: Marketing
OPTIONS: Marketing
PGA Golf Management

MINORS: Advertising
Marketing
Sport Marketing

DEGREE: Bachelor of Business Administration
MAJOR: Marketing

Marketing majors learn skills and knowledge relevant to the co-creation of goods, services and ideas that uniquely meet the needs and wants of global customer markets and society at large. Career opportunities exist in marketing management, advertising, market research, promotion management, sales and sales management, distribution management, and retailing. The major is designed to allow a great deal of choice so students may emphasize any combinations of these areas.

Most marketing majors enter into careers in business firms, although some find job opportunities in governmental and other nonprofit organizations. Still others become involved in owning and managing their own companies. Opportunities in entrepreneurship and small business are expanding at a rapid pace.

Every candidate for this major must fulfill the following requirements in addition to the general education common core, College of Business foundation courses, and business core, Viewing a Wider World requirements and general electives (see above). Students interested in marketing careers across varied industries and fields of interest should elect the "Marketing" option. The "PGA Golf Management," option is far more specialized in the golfing industry and has additional program admission requirements. Students interested in the "PGA Golf Management" option should contact the program Director for complete details and requirements.

OPTION: Marketing

Major Courses (24 credits)

MKTG 310, Marketing Research 3
MKTG 489, Strategy and Policy 3
Electives in Marketing, upper division 18

Note: The marketing major is offered through a Online Distance Education Degree Completion Program as well. Program information is available on the College of Business website: http://business.nmsu.edu/academics/distance-ed/.

OPTION: PGA Golf Management

Major Courses (33 credits)

MKTG 180, PGA Golf Management Freshman Orientation 3
MKTG 181, Level 1, PGA's PGM Education Program (Part 1) 3
MKTG 280, Level 1, PGA's PGM Education Program (Part 2) 3
MKTG 281, Level 2, PGA's PGM Education Program (Part 1) 1. 5
MKTG 310, Marketing Research 3
MKTG 313, Retail Management 3
MKTG 380, Level 2, PGA's PGM Education Program (Part 2) 1. 5
MKTG 381, Level 3, PGA's PGM Education Program (Part 1) 1. 5
MKTG 480, Level 3, PGA's PGM Education Program (Part 2) 1. 5
MKTG 481, PGA Final Experience 3
Elective in Marketing, upper division 9

Note: Students must apply separately to the PGA Golf Management Program for acceptance. Acceptance is limited to the fall of every year.

Other PGA Golf Management Requirements (7 credits)

HORT 377, Turf Management 4
HRTM 420/HRTM 450, Food Service Management 3

MINOR: Marketing

Requirements: 18 or more credit hours in an approved plan of study. The minor includes:

  1. Twelve credit hours of MKTG courses (HRTM 301 Hospitality, Restaurant and Tourism Marketing may be substituted here)
  2. Six additional credits of coursework from any College of Business prefix (including MKTG). Marketing-related courses outside the College of Business may be substituted with approval of the department head of Marketing. A list of commonly approved courses is available at the department office.
  3. All courses must be upper-division (300 level or above) and must be approved by the Marketing department head.
  4. A cumulative grade point average of 2.0 for the 18 credits must be earned.
  5. As soon as you consider a minor in Marketing, visit the Department of Marketing, Business Complex, room 209.

MINOR: Sport Marketing

Requirements: 18 or more credit hours in an approved plan of study. The minor includes:

  1. MKTG 303, Principles of Marketing; BLAW 313, Sports Law; and MKTG 454, Sports Marketing
  2. Three additional credits of MKTG courses.
  3. Six additional credits of coursework from any College of Business prefix (including MKTG). Marketing-related courses outside the College of Business may be substituted with approval of the department head of Marketing. A list of commonly approved courses is available at the department office.
  4. All courses must be upper-division (300 level or above) and must be approved by the Marketing department head.
  5. A cumulative grade point average of 2.0 for the 18 credits must be earned.
  6. As soon as you consider a minor in Sport Marketing, visit the Department of Marketing, Business Complex, room 209.

MINOR: Advertising

Requirements: 18 or more credit hours in an approved plan of study. The minor includes:

  1. MKTG 303, Principles of Marketing; MKTG 311V, Consumer Behavior; MKTG 314, Advertising Strategy; and MKTG 459, Promotion Management
  2. Six additional credits of coursework from any College of Business prefix (including MKTG). Marketing-related courses outside the College of Business may be substituted with approval of the department head of Marketing. A list of commonly approved courses is available at the department office.
  3. All courses must be upper-division (300 level or above) and must be approved by the Marketing department head.
  4. A cumulative grade point average of 2.0 for the 18 credits must be earned.
  5. As soon as you consider a minor in Marketing, visit the Department of Marketing, Business Complex, room 209.