MKTG-MARKETING

MKTG 180. PGA Golf Management Freshman Orientation - 3 cr.

Introduction to the Policies and Procedures of the PGA Golf Mgt. Program and the PGA of America. Students will also be introduced to the PGA's Educational Program, Rules of Golf, and Tournament Operations. Restricted to PGA Golf Mgt. students. Consent of PGM Director required. Consent of instructor required. Restricted to MKTG, PGM majors.

MKTG 203. Introduction to Marketing - 3 cr.

Covers processes, functions and principles in the current marketing system. Includes role of marketing in the economy, types of markets, product development, distribution channels, pricing and promotion strategies, market research and management of the processes. Community Colleges only.

MKTG 281. Level 2, PGA's PGM Education Program (Part 1) - 1.5 cr.

Introduction of Level 2 of the PGA's Educational Program. This class will focus on explaining and beginning to complete the PGA's Level 2 education kit. Restricted to PGA Golf Mgt. students. Consent of PGA Director requried. Consent of instructor required. Restricted to MKTG/PGM majors.

MKTG 303. Principles of Marketing - 3 cr.

Process, functions, and principles in the current marketing system.

MKTG 305. Marketing Agricultural Products - 3 cr.

Same as AG E 305.

MKTG 310. Marketing Research - 3 cr.

Design, collection analysis, and presentation of research data. Prerequisites: A ST/STAT 251G or consent of instructor.

MKTG 311V. Consumer Behavior - 3 cr.

The different aspects of consumer behavior and the variables affecting consumer decisions. Analysis of current concepts and models.

MKTG 312. Personal Selling - 3 cr.

Implementation of the promotion process through interpersonal communications between salesperson and prospects. Serving customers by sales representatives.

MKTG 313. Retail Management - 3 cr.

Investigates retail business operations and focuses on the strategic profit model, store location, layout, display, merchandising, operations, and personnel.

MKTG 314. Advertising Strategy - 3 cr.

Utilization of advertising as a business administration function; communication with consumers as a means of attaining marketing goals.

MKTG 317. International Marketing - 3 cr.

Focuses on decisions relating to entering markets, market segmentation, marketing strategies, and tactics in the international arena. Same as I B 317.

MKTG 324. Product/Service Development - 3 cr.

Covers product innovation, development, commercialization and resource recovery, price determination and administration strategies, and complementing planning processes.

MKTG 350. Non-profit and Social Marketing - 3 cr.

Examines the role and application of marketing concepts and strategies to social issues and nonprofit organizations.

MKTG 380. Level 2, PGA's PGM Education Program (Part 2) - 1.5 cr.

Completion of Level 2 of the PGA's Educational Program. This class will focus on applying work experience gained while out on a PGA -required internship (co-op) to complete the PGA's Level 2 education kit. Restriced to PGA Golf Mgt. students. Consent of PGA Director required. Consent of instructor required. Restricted to MKTG, PGM majors.

MKTG 381. Level 3, PGA's PGM Education Program (Part 1) - 1.5 cr.

Introduction of Level 3 of the PGA's Educational Program. This class wil focus on explaining and beginning to complete the PGA's Level 3 education kit. Restricted to PGA Golf Mgt. students. Consent of PGA Director required. Consent of instructor required. Restricted to MKTG, PGM majors.

MKTG 400. Marketing Internship/Field Experience - 3 cr.

Internship of field experience in application of marketing principles. The student must accept an internship before being allowed to enroll in the course. Consent of instructor required. Restricted to MKTG majors.

MKTG 404. Business-to-Business Marketing - 3 cr.

Covers suppliers and buyers roles in industry; procurement, vendor selection, marketing research, selling techniques, sales force management; quality/quantity determination.

MKTG 449. Promotion Management - 3 cr.

Covers concepts and problems in the use of advertising, internet marketing, social media marketing, personal selling, publicity, and other forms of promotion; planning, coordination, control, and evaluation of effectiveness.

MKTG 451. Agribusiness Market Planning - 3 cr.

Same as AG E 451.

MKTG 454. Sports Marketing - 3 cr.

The application of marketing concepts to the sports industry. Topics include fans/customers, products, and promotions across a range of sports.

MKTG 455. Services Marketing Management - 3 cr.

How service organizations can grow and prosper through application of marketing. Analyzes nature of services, service environment, customer and marketing mix, and implementation of service strategies.

MKTG 457. Internet and Social Media Marketing - 3 cr.

Focuses on the consumer psychology and marketing strategies at work in advertising and selling brands via the Internet and social media networks.

MKTG 461. Seminar in Entrepreneurship - 3 cr.

Same as MGT 461.

MKTG 480. Level 3, PGA's PGM Education Program (Part 2) - 1.5 cr.

Completion of Level 3 of the PGA's Educational Program. This class will focus on applying work experience while out on a PGA-required internship (co-op) to complete the PGA's Level education kit. Restricted to PGA Golf Mgt. students. Consent of PGA Director required. Consent of instructor required. Restricted to MKTG, PGM majors.

MKTG 481. PGA Final Experience - 3 cr.

The following is a requirement for successful completion of this senior level PGA Golf Mgt. capstone course: 16 months of co-op, completion of Level 1, Level 2, and Level 3 of the PGA's PGM Educational Program, and successful completion of the PGA's Playing Ability Test. Restricted to PGA Golf Mgt. students. Consent of PGA Director required. Consent of instructor required. Restricted to MKTG, PGM majors.

MKTG 489. Strategy and Policy - 3 cr.

Techniques and analysis of marketing strategy and policy planning and formulation. Prerequisites: senior standing or consent of instructor.

MKTG 490. Selected Topics - 1-18 cr.

Covers materials and subjects not offered in regular Marketing courses. Students can take 18 credit hours of MKTG 490 if each class is a different subtitle. A maximum of 18 credit hours can be earned through MKTG 490.

MKTG 498. Independent Study - 1-3 cr.

Individual studies directed by consenting faculty with the prior approval of the department head. Prerequisites: junior or above standing and consent of instructor. A maximum of 3 credits may be earned.